Posted: 14 Mar. 2019 8 min. read

Why Deloitte is proud to back Women’s Tour of Scotland

As a cyclist, a Dad to a racing cyclist, a cycling coach and as someone who works across the sport both in my day to day role and outside through Scottish Cycling, I know what attributes are required to succeed.  Cycling is about passion, commitment, leadership and teamwork. It is about having the confidence to take on challenges and knowing that you have a team to rely on while striving for the best.

Put it all together and it's easy to see why we are a proud backer of the Women’s Tour of Scotland. We are a nation that celebrates our diversity and equality so I am personally delighted that Scotland is hosting the inaugural Women's Tour of Scotland. There will be about 18-20 of the worlds’ leading elite teams taking part on 9 to 11 in August this year. Importantly this is the first time a Women’s race has been brought before a Men’s and the first time the prize money for an equivalent men’s race has been matched from day one.

With an ambition to make the Tour the most digitally connected race over the next five years and the world’s first climate positive sports event by 2020, this is an event we are delighted to support as it aligns with our values and commitment to making impact that matters:

DIVERSITY & INCLUSION

  • First time a Women's race has been brought before a Men's
  • First time Official Rights Holder has matched prize money equivalent to a Men's race from day one

ENVIRONMENT

  • Ambition to be the first climate positive event by 2020

HEALTH & FITNESS

  • Cycling promotes and reinforces a healthy lifestyle. Healthy bodies contribute to healthy minds

WORLD CLASS TALENT

  • Much like the teams that enter, Deloitte is a place where leaders thrive, talent aspires to achieve more than they imagine, and where we embrace the success of others

TECHNOLOGY CHANGES LIVES

  • We will change the face of this sport for riders, fans, and consumers through leveraging cutting edge technology

The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. We think we can change the face of cycling through technology.

As part of the Tour’s legacy and development programme, alongside the professional race, each start and finish will feature family activation zones.  This will be for fans, spectators, local residents, cycling clubs, visitors and families to get involved and be inspired to ride. Of course I also believe this race will inspire young girls to get involved in cycling.   It is great to imagine future cycling stars coming up through the ranks as a result of seeing some of the top cyclists who will be racing through towns and cities across Scotland. The more we can inspire women and girls to get out and get active, the better for everyone.

Are you inspired yet?

Key contact

Gareth Edwards

Gareth Edwards

Principal – Deloitte Digital Scotland

Gareth has worked in digital and marketing, leading client side teams, for more than 17 years. Gareth leads the sports business for Deloitte Digital in Scotland, and is an expert at challenging our clients to think differently and be more focused on “humans” - either their customers or employees. Non exec Director Scottish Cycling | BIMA council member.