Five words on...

Sustainable luxury

From Julie Brown, CFO and COO of global luxury brand Burberry.

Sustainable luxury

When it comes to climate change, no one has all the answers. But it’s by working together that we’ll have the best chance of making a positive difference.

We’re fortunate to be connected to some of the most brilliant people and organisations in the world. So we’ve been speaking to a range of experts in fields from science to business, to find out how they’re going about reaching net zero.

As part of an exclusive series of interviews for The Times we chatted with Julie Brown, CFO and COO of global luxury brand Burberry.

As a taster for the full interview, here are five things we learned from Julie about how sustainability can unite customers, employees and investors — and build a stronger business.

“Net zero is something that we can all learn about together and it’s something that everyone in every sector should be working towards.”
Julie Brown CFO and COO of Burberry
Burberry has been working on environmental programmes for years and is all set to go carbon neutral in 2022 – but that’s just the beginning. Their next target is to be climate positive by 2040, meaning they’ll go further than net-zero by investing in key initiatives to support wider climate change efforts beyond their value chain.
In September 2020, they launched their first sustainability bond to drive social and environmental innovation. The response was huge — it was oversubscribed eight times over and saw everyone coming together, from the supply chain to the stores.
Since February 2019, 66 million cups have been upcycled into Burberry packaging and all Burberry retail bags and boxes are reusable, recyclable and certified by the FSC. Oh, and Burberry also donates excess materials or unsaleable products to be reused, repaired or recycled by charities, design schools and colleges globally, including the Royal College of Art, the Manchester Fashion Institute and the British Fashion Council.
More than just a metric for Burberry’s Annual Report, climate reporting helps the brand bring about positive change in its business through a better understanding of the risks and opportunities climate change presents.
Burberry is working towards a world where net zero is neither an aim nor a competitive advantage. It’s a given.

Enjoyed this article?

You can read the interview with Julie Brown in The Times.

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