Show what the world could be
In conversation with Ollie JonesStories about climate change are often told as blockbuster disasters with booming soundtracks and special effects. And while they might keep us on the edge of our seats, they’re not necessarily a plot line you’d like to be immersed in between meetings on a Thursday afternoon.
Ollie Jones and his team at Swamp Motel are here to change that. We’ve worked with them to create Enter Net Zero Live, an immersive climate drama that places you in a net zero future. How things end? That’s all down to you.
After collaborating with some of the world’s most recognisable brands, Ollie knows a thing or two about creative storytelling that captures imaginations. We chatted to him recently to find out what makes a good story, where his inspiration comes from and why immersive experiences can provide the perfect antidote to today’s headlines.
Escaping into entertainment
What makes a good story?
Enter the experience
Immersed in possibilities
Familiar stories – with a twist
“People should feel excited about what the future can be, inspired about what they can do on an individual level and motivated to push for change.”
Thanks for reading
Whether it’s finding new ways to tell a story or feeling more hopeful about the future of the planet, we hope you feel inspired by Ollie’s perspective. We learned that when it comes that when it comes to helping people understand what they can do to play a part in securing a better future for our planet, the way you communicate the message is just as important as the message itself.
If you’re looking for more inspiring reads, check out the stories below:
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