Stories about climate change are often told as blockbuster disasters with booming soundtracks and special effects. And while they might keep us on the edge of our seats, they’re not necessarily a plot line you’d like to be immersed in between meetings on a Thursday afternoon.
Ollie Jones and his team at Swamp Motel are here to change that. We’ve worked with them to create Enter Net Zero Live, an immersive climate drama that places you in a net zero future. How things end? That’s all down to you.
After collaborating with some of the world’s most recognisable brands, Ollie knows a thing or two about creative storytelling that captures imaginations. We chatted to him recently to find out what makes a good story, where his inspiration comes from and why immersive experiences can provide the perfect antidote to today’s headlines.