We each have a calling. It might be revealed in the intense focus of Formula One racing champion Sebastian Vettel, whose mechanical intuition helped him nurse a car with gearbox problems to second place in the 2011 Brazilian Grand Prix. Or the intuitive directing of Clint Eastwood. Or the designer’s eye of the late Steve Jobs. We romanticize the accomplishments of talented individuals, but companies often have their own version of a calling.

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