Aiming high at Tokyo 2020
Our story Athletes Projects
We’ve been working with the British Olympic Association for over 10 years to help Team GB deliver record medal haul after medal haul in an unprecedented period of success. Now Tokyo 2020 is in their sights.
Our story Athletes Projects
Being selected to represent your country at the Olympic Games is a lifetime achievement in its own right. It doesn’t get much better – apart from perhaps climbing the podium itself. Getting there has taken years of dedication, countless hours of training and personal sacrifices that far outnumber the victories along the way. Culminating in that moment when they step out into the Olympic arena to the expectant buzz of the crowd. And ready themselves to face the best in their field. But they’re not alone. Behind every competitor is a network of experts dedicated to their success. As part of this team, we’ve worked with the British Olympic Association (BOA) for over a decade, providing our expertise and support to help everyone to thrive in their role.

Athletes Follow our Olympic hopefuls, super heavyweight boxer Frazer Clarke, artistic swimming duo Kate Shortman and Izzy Thorpe, golfer Bronte Law and all-round gymnast Dominic Cunningham, as they prepare for the greatest showdown of their careers. Projects The Summer Olympics may come around every four years, but the British Olympic Association has been preparing for Tokyo since before it was announced as the host city. Find out how we make a difference, from what makes an Olympian to what powers Team GB. Not just the tales of gold, silver and bronze but the real, behind-the-scenes stories.