British Olympic Association

The Olympic Games showcase the best of human achievement – and inspire future generations to emulate the stars of today. To help nurture these achievements, we have been working with the British Olympic Association (BOA) and Team GB for over 10 years to help deliver record medal haul after medal haul in an unprecedented period of success.

A powerful partnership

In May 2017, we announced the renewal of our partnership with Team GB, building on a relationship that started back in 2007, which we've now extended up to, and including, the Tokyo 2020 Olympic Games.

As part of the journey on the road to Tokyo 2020, we have a Deloitte team working in-house at the BOA, leveraging crucial expertise from across Deloitte to support multiple business-critical projects.

Our work with Team GB

The 2016 Olympic Games posed a series of complex problems in the build-up and during the execution of the Games themselves. Deloitte helped the BOA's planning and operations to deliver the best prepared, best performing and best supported team during the Games.

With Tokyo 2020 on the horizon, we are focused on supporting and maintaining that success for the next generation of athletes and fans. We are bringing innovative approaches to help the BOA strengthen its position as a financially sustainable business to delivering readiness, digital and performance programmes ahead of Tokyo 2020.

Gold standard digital strategy

Deloitte has not only helped Team GB create more regular touchpoints with fans, but has also helped the BOA develop a more compelling commercial proposition. Our work has included creating a pricing ‘playbook’ of digital activation packages for existing and prospective commercial partners, alongside a number of initiatives designed to support Team GB in developing its digital channels and activations and insights.

Now boasting more than three million fans across seven social media channels, Deloitte’s work has helped the BOA deliver its first digital marketing packages to multiple commercial partners – delivering multi-million reach for their campaigns and generating invaluable funds for athletes.

Read our case studies to find out more about how Deloitte has supported Team GB.

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