Case studies

From Babies with Love

Giving hope to abandoned children

From Babies with Love is a unique social enterprise baby brand that funds the care of orphaned and abandoned children around the world by donating 100% of its profits from the sale of premium, organic baby clothes.

We’ve been working with From Babies with Love since 2014, when they were selected to join our Social Innovation Pioneers programme. Over a 12 month period, a Deloitte volunteer team helped founder Cecilia Crossley to refine her strategy and build a stronger digital presence to grow the business.

Since completing the programme our relationship with Cecilia has gone from strength to strength, and we are now proud to work with From Babies with Love by purchasing its parental leave gift service. Every employee at Deloitte UK who has a baby receives a gift set from the firm, and to date the partnership has supported 2,700 children, with 1,897 gifts being sent to employees.

“A From Babies with Love maternity or paternity leave gift is meaningful; it says, ‘Deloitte cares about you’. Employees enjoy their gift and enjoy knowing it’s helping children in need. From Babies with Love connects people strategy and corporate responsibility in a new and relevant way; contributing to employee engagement, retention and diversity goals”, explains Cecilia.

As a multi award-winning social enterprise, From Babies with Love is now supporting 4,180 children in over 35 countries. Their latest project will help South Sudanese refugee children living in Northern Uganda who are unable to attend school due to lack of spaces and teachers, which are key barriers to education for refugee children.

From babies with love

In this short film, hear Emma Codd, Managing Partner for Talent, explain how From Babies with Love benefits Deloitte UK.

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