Deloitte stopwatch Olympics


Ready… for the future

Deloitte help British Olympic Association build on Rio 2016

For Team GB, the Rio Games have been an unbridled success. Supported by Deloitte’s robust operational and readiness programmes, our secondees provided our athletes with the best chance to surpass UK Sport’s target of 48 medals - to become the most successful British team ever at an ‘away’ Games. Delivering our role helped Team GB deliver theirs.

Amongst the celebrations, our secondees remained focused to ensure the same high performance approach was delivered at the start of the Games, as it was until the final Team GB athlete has crossed the line in their final event. This approach was adopted across the board at Team GB HQ in the Athlete’s Village and at British House, ensuring a consistent experience for athletes, Royalty and business leaders alike.

I can honestly say this is the first Games I’ve experienced where there is a genuine collaborative approach across all of our teams to overcome all the challenges we knew we would encounter and maximise the performance advantages. There is no doubt that this is a product of the work the seconded Deloitte team has put in before and during the Games.

Mark England, Chef de Mission, Team GB

Deloitte secondee Amelia Ashton-Jones (left) identifies the athletes who have finished their events and those who are still to compete.

Deloitte's focus has helped us maintain consistency of approach to every task we have undertaken, from the volunteers who helped with Kitting Out and the Games time operational readiness programme, to looking beyond Rio supporting the BOA's 2017-2024 Strategic Plan development and harnessing the bright minds that contributed to the Innovation Challenge. You have helped us deliver.

Bill Sweeney, CEO, British Olympic Association

Learning from success

Whilst the successes of Team GB at Rio 2016 will live long in the memory, Deloitte are continuing to support the British Olympic Association post-Games, focusing on Pyeongchang 2018, Tokyo 2022 and beyond.

Upon the safe return of 366 Team GB athletes, 650 support staff and 80 tonnes of kit, our secondees will execute the first phase of the new strategy, which Deloitte helped formulate earlier in the year.

Deloitte maximised their impact on the British Olympic Association by integrating innovative methods to help develop a truly world-class programme for the future of British sport and to build on the momentum of the Rio 2016 Games.

Wisdom of the crowd? Finding ways to develop the BOA's long-term ambitions

Deloitte has been working with the British Olympic Association (BOA) and Team GB since before London 2012. An in-house Deloitte secondee team has been helping the BOA to manage its Rio 2016 Programme, while our consulting team has been helping develop an eight-year strategic plan to help the BOA become a financially sustainable and competitive global brand.

As part of this process, Deloitte ran a firmwide Innovation Challenge – a crowdsourcing competition where we invited our 15,000 people in the UK to share their ideas about how the BOA could develop its commercial programme and grow the Team GB brand globally.

Of the 50 ideas that were submitted, we selected 5 of our people with the most powerful ideas to attend a roundtable with the BOA leadership team and present how they could support the BOA’s long-term ambitions. The winning themes built upon ideas already under consideration by the BOA and a number of these are already coming to life.

For example, our suggestions around mass-participation events are being explored through the BOA’s partnership with the National Lottery to deliver the ‘I am Team GB’ event. The contest, which will take place shortly after the Rio Games, will see participants attempt to break a world record for the number of people taking part in a single sports day. Following this, Deloitte will conduct a feasibility study to identify opportunities to run a Team GB event annually.

Increasing the BOA’s social media presence and developing engaging new digital content were two additional areas highlighted in our Innovation Challenge. The advent of the International Olympic Committee’s Olympic Channel in late 2016 presents exciting opportunities for the BOA and its sporting partners to increase their reach and impact.

As part of Deloitte’s own innovation strategy, we’ve identified crowdsourcing as one of four key disruptors and we are proud to have demonstrated the impact that our own ‘crowd’ can have in tackling our clients' biggest challenges.

This story features in our 2016 Impact Report, launching 5th September. 
Explore our 2015 Impact stories.

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