Case studies

Sponsoring Team Dimension Data: bicycles changing lives

Through our sponsorship of TDD we’re supporting Qhubeka – World Bicycle Relief’s programme in South Africa

FY16 saw the launch of our sponsorship of Team Dimension Data (TDD), an African-based professional cycling team with 28 riders from 15 countries. TDD made history at the 103rd Tour de France this year, with Mark Cavendish securing his and Africa’s first ever yellow jersey at the Tour.

TDD supports a charity known as Qhubeka - World Bicycle Relief’s programme in South Africa, which improves lives through donated bicycles, providing people with greater access to education, healthcare and economic opportunity.

Much of Africa’s rural population has no access to transport and the majority of students who walk to school have journeys of over an hour or more. This can mean frequent absenteeism, exhaustion and sometimes the withdrawal of the child from the education system.

Since our sponsorship began in early 2016, Deloitte has raised $331,597 for Qhubeka. The charity uses the funds to provide bicycles for recipients through their work-to-earn programmes. A bicycle mechanic is also trained for each community in which 500 or more bicycles are delivered, creating new employment opportunities. Qhubeka’s #BicyclesChangeLives campaign has delivered over 63,000 bicycles to children across South Africa since it was founded. Deloitte has provided over 1,700 bicycles and our goal is to help TDD for Qhubeka deliver 5,000 bikes by the end of 2016.

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