Case studies

From the pitch to the boardroom: how sport influences future leaders

Our BUCS Deloitte Leadership Academy helps captains of sport become captains of industry

There are many parallels between sport and business; similar skills are needed to excel at both. Sports leaders possess unique abilities developed through years of competition, teamwork and training that can have a considerable impact on their ability to become business leaders.

Deloitte recognises the affect that sport can have on employability and, in 2013, we established a partnership with British Universities & Colleges Sport (BUCS), the governing body for higher education sport in the UK, delivering 52 sporting programmes to 5,600 teams at almost 170 institutions.

The BUCS Deloitte Leadership Academy (BDLA) was created to help captains of sport becomes captains of industry. One of our Social Innovation Pioneers, Fieri, created an immersive one-day experience that combines classroom learning with interactive physical tasks designed to identify and develop existing skills. Former professional athletes who now work at Deloitte attended the day and provided career advice and information about the opportunities they have had at the firm.

In 2015/16, we expanded the BDLA to help benefit even more talented students across the UK. This year, the BDLA took place at 6 regional campuses with a total of 480 places, a 380 per cent increase in just one year. Fifty-two per cent of attendees were female while forty-five students became formally qualified by the Institute of Leadership & Management.

After the academy, attendees are encouraged to share what they’ve learned with others at their universities, teams and communities. These follow-up sessions have extended the programme’s reach to a further 18,000 people, and we’ve introduced the ‘2016 BDLA Student Sport Leader of the Year’ award to showcase the best examples of students using their leadership skills to share the knowledge and training from the BDLA session.
Eighty-nine per cent of attendees awarded the experience five-stars and Deloitte was highly commended for the partnership at the UK Sponsorship Awards.

Fantastic experience with BDLA, learning new leadership skills and putting them into practice - a real sense of achievement.

Emily Sampson, Third Year, UEA

Such a brilliant and inspiring day at the #BDLA London yesterday, excited to use my new leadership skills with @teamsurrey!

Emily Harvey, Third Year, University of Surrey.

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