Life at Deloitte

Sonya Nikolova

Senior Consultant - Product and Service Design, Deloitte Digital

Your role

I am a Senior Consultant, focusing on helping clients define and deliver their target user and customer experience as part of strategic digital transformation initiatives. 


Department/service line/industry

I am part of the UX team in the Product and Service Design capability in Deloitte Digital 


What do you like most about your role?

Most of the work I do involves employing user-centred methods and tools to define an organisation’s digital vision, and elicit and align customer and business requirements. I really enjoy being that link between user and customer needs, and the business. Sometimes it feels like being an interpreter between two different languages.


What work do you get involved in on a day-to-day basis at Deloitte?

I have worked on a variety or exciting digital projects. For example, I helped conduct a digital maturity assessments of an airline, identifying the pain points of customers using the client’s digital channels (e.g., website, app). This meant understanding what their current digital channels offer, how customers navigate them and what works and doesn’t. Other projects include refreshing the digital presence of a professional services company, and designing and delivering a B2B eCommerce customer experience for a large telecommunications provider.

In addition to client work, I organise career development events for the Women in Technology Network. I also help run a UX101 course and support our collaboration with London Business School.


Why do you think Deloitte is a good place for women to work?

Deloitte enables you to build a support network to help shape your career in sync with your personal life. It also opens multiple doors that can lead you to future opportunities if your career progression or personal life demands a change.


How have you found it being a woman working in technology?

As a woman in technology sometimes you need to work harder to find female role models within our area. However, thanks to the significant efforts Deloitte has been investing in attracting and nurturing talented women, this is changing quickly. 


How has Deloitte played a role in your long term career goals?

I joined Deloitte after graduate school with the goal of learning about business and developing the skills needed to be a business leader. I have had excellent opportunities to develop over the years and look forward to even more exciting challenges.

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