Using digital in B2B

Four ways to of using digital to deepen trust in B2B

Based in research completed in the middle of the global lockdown, this report helps answers key questions for B2B buyers and sellers including how the COVID-19 pandemic has affected B2B relationships.

The research assessed maturity of customer experience in B2B transactions and the factors that set leaders and laggards apart. The report provides four key insights into how leading companies are able to humanise B2B interactions;

  •  Systemising trust
  • Prioritising empathy
  • Calibrating timing and content
  • Personalising every interaction


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