Rethink. Reshape. Rewire.
Why now is the time for consumer businesses to optimise their value chain
With a unique combination of forces affecting consumers and consumer businesses alike, it’s safe to say 2020 was a year like no other. Companies found themselves compelled to take stock, then find new ways to survive and grow, all at break-neck speed.
For many, it amounted to an existential threat. For some, while the challenges were and are numerous, growth is still attainable. But achieving it requires thinking well beyond the knee-jerk reaction of aggressive cost-cutting tactics. Increasingly, consumer businesses find they need to align their short-term tactics with their long-term strategies. That means optimising the performance of their entire value chain — suppliers, partners and customers — in ways that protect and create value.