L3- Location, Location, Location!

Accelerating retail estate decision making

Organisations with a high street presence want to know how to maximise the value of their physical estate. L3  is Deloitte’s revolutionary approach to addressing this question.

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What is L3?

By combining hundreds of data sources on supply and demand, we have created an automated, analytics driven solution, prebuilt for every single industry and brand in the UK with a physical presence.

L3 serves three primary purposes for high street brands:

Driving growth

  • Where is there whitespace to expand?

Optimising the estate

  • How can we benchmark actual versus expected store performance?
  • How can a differentiated assortment, as well as price and promotions strategy drive profit?

Managing costs

  • What should our current and future store footprint look like?
  • Where should we focus on exiting now?
  • How can we mitigate poor performing stores with restrictive lease-terms?


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Key contacts

Dan Dunleavy

Dan Dunleavy

Customer & Channel Analytics Lead

Dan has fourteen years experience, both at Deloitte and within leading Marketing Services providers, specialising in the understanding and use of data in business planning and managing customer relati... More

James Broadfield

James Broadfield

Senior Consultant

James is a Senior Consultant within Deloitte’s Customer and Channel Analytics team in London. James’ area of expertise is the use of analytics to inform customer strategy, particularly focusing on loc... More

Jason Gordon

Jason Gordon

Private Sector Analytics Lead, UK

Jason leads the analytics practice for our Consumer Business industry group comprised of consumer packaged goods, retail, travel, hospitality and leisure clients. He has over 18 years of consulting ex... More