Regardless, ad tech will likely be more resilient because of its focused, targeted nature and the potential boost from AVOD. The cookie's demise has all but washed through the system, with strategies around customer data flexed accordingly.
Music as an asset class has cooled a little following a period of frenetic activity, and whilst the continued growth in global music streaming and the return of live shows post pandemic continue to provide industry tailwinds, M&A valuations may need a reset following a number of stalled sales processes.
Take a look at our M&A team’s perspective on industry trends and how they are shaping media deal making into 2023.
Sports, particularly football clubs, have continued attracting US buyers' interest. Several high-profile European clubs changed hands during 2022, and there remains speculation around others, so this will likely continue to be active as we head into 2023. Watch our Sports M&A market outlook to find out more.