2016 Adobe EMEA Summit
ExCel Centre, London (11-12 May)
This year Deloitte Digital is delighted to be a diamond level sponsor at the 2016 Adobe Digital Marketing Summit EMEA at the ExCel centre in London’s docklands.
This year’s Summit will host 5,500 CMOs, digital marketing leaders and technology professionals from around the world.
What do they have all in common?
A desire to hear firsthand from innovators leading today’s digital charge, explore the latest tools and trends in the digital marketing space, and learn how other companies are using the Adobe Marketing Cloud to create, measure and maximise digital experiences that drive revenue and build brands.
We’ve got lots in store for Adobe Digital Marketing Summit attendees who want to learn more about Adobe Marketing Cloud. Come by and visit our booth and meet Deloitte Digital leaders to discuss how we bring business, creativity and technology together, or just enjoy a game of foosball with our IoT team.
Our team is also sharing a number of their insights throughout Summit across a number of speaker sessions (please see below for more details), and demoing MarketMix, a range of industry specific accelerators.
Our Speaker sessions
Walk before you can run - how Adobe AEM and Analytics are helping Aviva Investors become a global digital first asset manager - VI12
Time: 3-3.45pm | Location: S4
Deloitte Speaker: Alistair Calvert, Delivery Manager - Digital Platforms
Client Speakers: Graeme Crockatt, Digital Project Manager, Aviva Investors
Robin Stevens, Head of Digital & Marketing Services, Aviva Investors
Learn how Aviva Investors is changing the way in which it approaches its customer relationship, and how getting the basics right and agile delivery is enabling the organisation to innovate. Understand how Deloitte Digital led the implementation of the MVP release, utilising the power of the Adobe Marketing Cloud to provide a strong digital foundation, and the immediate and ongoing steps that Aviva Investors is taking to build digital into its DNA.
Growing Digital Revenues in the Media industry by transforming buy flows, increasing subscriptions and engaging audiences in every channel - VI5
Time: 4.15-5.45pm | Location: CS17
Deloitte Digital speaker: Graham Cornell, Delivery Manger - Digital Platforms
Client speaker: Christopher Coleman, head of Multi-Channel Sales, Virgin Media
Attracting and retaining audiences across every channel and every device has become more and more difficult with the tectonic shifts taking place across the media and entertainment industry. Emerging Digital TV, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics and data driven marketing – with focus on audience intelligence and revenue optimisation.
The journey to automotive marketing disruption - VI3
Time: 4.15-5.45pm | Location: CS8
Deloitte Digital speaker: Andreas Harting, Managing Director, Deloitte Digital GmbH
Tonia Michaely, Senior Consultant, Deloitte Digital GmbH
It’s all about leading with experience - the brand experience, the buying experience, the driving experience, the ownership experience and in essence, the consumer experience. In the first part of this session we will discuss the observations from an EMEA-specific consumer study regarding the automotive buying experience, and learn how some of the most prevalent consumer pain-points are still left unaddressed by OEMs.
In the second part, we will hear from Daimler how they regained pole position in the automotive premium market by executing on their vision of digitalisation. The final part of the session will focus on bringing the learnings from the consumer study together with the learnings of Daimler and other OEMs and synthesising actionable steps that the automotive industry should take today to remain the disruptor instead of becoming the disrupted.