Case studies

Successful acquisition of Bath Ales

An integrated, cross-disciplinary Deloitte team advised on the acquisition made by St Austell Brewery

A cross-disciplinary team including Advisory Corporate Finance, Transaction Services and Tax has advised family-owned brewers and pub company St Austell Brewery on the acquisition of fellow West Country brewing and pub company, Bath Ales.

About St Austell Brewery and Bath Ales

St Austell Brewery owns 168 pubs and inns across the South West. It is best-known for its Tribute Cornish Pale Ale, Proper Job IPA and Korev lager, which are all brewed at its premises in St Austell, Cornwall.

Bath Ales brews an award-winning range of beers, including Gem, Dark Side and Barnsey. It operates a pub estate in Bristol, Bath, Cirencester and Oxford.

Why Deloitte?

St Austell Brewery is a long-standing client of Deloitte, utilising audit, tax and financial advisory services. The firm's excellent relationship with the business meant that Deloitte was ideally placed to advise on the transaction.

Deloitte provided an integrated team from across Advisory Corporate Finance, Transaction Services and Tax, providing St Austell with a full suite of transaction advisory support.

Services provided

Martyn Gregory, Senior Partner for Deloitte in the South West and Wales, and Director Ian Bleakley led a local Deloitte team providing financial advisory services to St Austell.

Separate teams provided due diligence, with the financial DD workstream led by Ian Chamberlain and the tax DD workstream led by Sarah Colyer.

Commenting on the Deloitte team, James Staughton, chief executive at St Austell Brewery, said:

Deloitte is a trusted adviser to St Austell Brewery, and the local team’s support during every stage of the purchase process was invaluable to the successful completion of the deal.


St Austell successfully acquired Bath Ales, including the Bath Ales brewery and bottling facility (situated between Bath and Bristol), its portfolio of beer brands, and its 11-strong pub estate (which includes three Graze outlets and three Beerd bars) for an undisclosed consideration.

James Staughton, chief executive of St Austell Brewery, said:

This exciting acquisition provides the coming together of two like-minded businesses. Together, St Austell Brewery and Bath Ales will deliver solid and distinctive offerings to customers.
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