lifebelts on water

Case studies

Deloitte Corporate Finance Nottingham advises on the sale of Original Additions

Advising on the sale of a PE backed British heritage brand to a US corporate

Deloitte advises in another UK / US deal corridor transaction

Background to the sale process

Original Additions, founded in London on the Kings Road in Chelsea, serves the Retail and Professional markets with three market-leading beauty brands: Eylure, Elegant Touch and Salon System.

Backed by Lloyds Development Capital in 2011, the shareholders decided to market the business for sale. The shareholders selected Deloitte due to the breadth of its international network and strong, trusted relationship with the shareholders.

Deloitte approach

The transaction team worked closely with Deloitte’s Consumer Business team to combine both transactional and sector expertise to the shareholders.

Deloitte prepared to engage in a full auction process producing high quality marketing materials and leveraging our global network to identify interested parties. Before launching the full process, Deloitte received a pre-emptive approach from PDC Brands, a US consumer product company.


Deloitte managed the off-market approach to a position that satisfied all parties. The transaction team managed the process to a swift completion within 7 weeks of the initial offer. The transaction proved to be a fantastic result for all parties and is another example of the thriving US/UK deal corridor, which is now the largest bilateral cross-border deal corridor in the world.

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