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Giving. Made Simple
The Great Ormond Street Hospital Charity supports the pioneering work of one of the world’s leading children’s hospitals. The hospital cares for over 300,000 children every year, from neuro surgery to bone marrow transplants, and the charity provides much-needed funding for equipment, research and family support.
Every year, the charity faces an incredible task: to raise £100 million – through fundraising events, corporate sponsorships, philanthropy, direct debits and online donations – to ensure the hospital can remain at the forefront of paediatric medicine. Find out how we’re working together to build the digital charity of the future and transform the donation process with the help of Apple Pay.
Creating a digital vision
The charity recognised that its core system for managing fundraising was becoming outdated – it didn’t give fundraisers the information they needed when they needed it, it was struggling to engage supporters, and it would not be able to meet upcoming regulatory requirements. Our team of digital strategists, analytics gurus and marketing experts came in to help GOSH Charity create a vision of a digital charity, with the aims of providing a quicker and more engaging experience for supporters and vastly improving insight for fundraisers, as well as saving time and lowering costs.
A range of our delivery specialists made that vision a reality. Using Salesforce technology, we replaced the charity’s customer relationship management system, which is central to all the group’s activity. This now provides a combined platform of sales, email and social marketing, analytics, direct debit processing and financial management. It also connects to the charity’s website to give supporters a more personalised experience, it interfaces with the accounting system, and it powers a simplified mobile donation experience for Apple Pay users.
At the touch of a button
Our work means the charity better understands its supporter base and how to engage with them. Supporters can donate in seconds from the comfort of their mobile devices via Apple Pay, with all the hassle of typing in emails, home addresses or payment details a thing of the past. They can also get checked in at special events at the press of a button on an iPad, and will soon be able to manage their own preferences and contact details online.
As for the fundraisers, they now have a complete view of all activities across the charity, as well as the interactions with supporters. Meetings can be run right from analytics dashboards that provide data in real time, not from manual reports that take days to prepare. For the first time, front and back office have a single and verified view of how much is being raised, and where it is coming from, giving the fundraisers all the information they need, wherever they are.