Quenching the world’s thirst for Aperol Spritz

Manufacturing is a fine balance. Whilst on one hand sustaining the global thirst for a product is important, having too much inventory can eat into working capital and P&L.

This was one of the key challenges faced by Campari Group. And they were not alone, with many other consumer packaged goods (CPG) businesses facing the same problem.

Traditionally, in this scenario, we put our supply chain experts to work. However, on this occasion, we wanted to infuse our expertise with technology to deliver a faster, more powerful and sustainable solution to clients. So that’s what we did.

Using Deloitte Ventures incubation capability, we began to experiment - pairing our industry experts with data engineers and advanced Formula 1 simulation technology. The result? SupplyCycle. A product that creates a digital copy of our client’s factory operations to test millions of possible scenarios without disrupting current production. It gives robust, statistically sound insights that perfectly balance consumer demand, production and inventory – before implementation.

Having tested this product with a number of clients, including Campari, we found that it not only achieves improved efficiencies but on average, saved €1m across P&L and €1.6m in working capital.

We’ve been working with Deloitte to optimise our supply chain operations, and implementing SupplyCycle was key to making the necessary improvements in the supply planning process. By making this change we now have much more control over our production planning processes and consequently vastly improved inventory management while at the same time balancing cost to serve. With ever changing consumer needs, increasing supply chain agility without compromising cost is a key component for a successful business.

- Dunc Lowe, Campari Group’s Head of Global Supply Chain

And importantly, for all the Aperol Spritz consumers of the world, growth in Aperol demand is consistently being met. Cheers to that!

Using Deloitte Ventures incubation capability, we began to experiment - pairing our industry experts with data engineers and advanced Formula 1 simulation technology. The result? SupplyCycle. A product that creates a digital copy of our client’s factory operations to test millions of possible scenarios without disrupting current p

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