2017 UK Automotive Consumer Study

Future of automotive technologies

For more than 100 years, the automotive business model has remained generally unchanged: people own cars that they can drive themselves. We are witnessing major trends that, taken individually, could be highly disruptive to the state of the industry. Technological and behavioural aspects are among a long list of critical forces that will shape how the automotive market evolves over the next 10 to 20 years.

The first of three themed modules, this report stems from the Global Automotive Consumer Study, exploring consumer trends on advanced vehicle technology, including self-driving advanced safety systems, cockpit technologies, and more. The key findings and insight of this publication are based on the United Kingdom responses to the survey.

Key findings

  • Enthusiasm for fully autonomous vehicles has flattened in the UK over the past two years.
  • Younger generations are willing to pay for advanced technology features.
  • Safety remains a priority. When consumers were asked to consider 32 features of advanced vehicle technologies, their top five all related to safety and incident prevention.
  • Consumers trust traditional car manufacturers to bring self-driving technology to market.
  • Consumers fear vehicle-hacking can cause risk to their safety. However, 68 percent of consumers would readily share data with car makers if they received significant benefits in return.

Forces are changing the mobility landscape and affording consumers more choices in meeting their transportation needs. For automotive companies, these shifting consumer demands result in a number of complex questions that may ultimately impact their products and how they engage with their customers.


The 2017 UK Automotive Consumer Study builds on six years of research. Learn more about the 2014 study and our previous reports.

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