Press releases

Deloitte analyses top telecoms trends for 2015

13 January 2015

  • One billion smartphone upgrades expected globally in 2015;
  • Growth finally expected in the smartphone contactless payment market;
  • Broadband speeds will increase by 15-25 per cent, but benefits will accrue to selected households.

The technology, media and telecommunications (TMT) practice at Deloitte today announces its predictions for the telecoms sector in 2015. Deloitte forecasts that for the first time the number of smartphone upgrades will reach one billion in 2015, generating almost £200 billion in sales. Sales are expected to continue to increase until 2018, and possibly beyond. 

Ed Shedd, head of Deloitte’s UK technology, media and telecommunications practice, comments:  “The number of people with smartphones is expected to increase from 1.8 billion to 2.2 billion this year, with nearly a quarter (24 per cent) of adults planning to buy one. The number of smartphones bought as upgrades is higher than any other personal technology device and the majority of smartphone owners are upgrading every one to two years.”

Contactless mobile payments gain momentum
Deloitte also predicts 2015 will be a turning point for the use of near-field communications (NFC) to make payments on mobile devices in the store. By the end of 2015, 30 million NFC equipped phones will be used at least once a month to make contactless in-store payments at shops. This compares with only 2.5 million NFC phone owners who used the technology every month in the middle of 2014.

Ed Marsden, lead telecoms partner at Deloitte, adds: “Although we anticipate an increase in NFC-enabled in-store payments in 2015, this technology is likely to exist alongside other means of payments for some time yet.”

Growing gap in broadband speeds
The number of broadband homes globally will grow by two per cent to 715 million by the end of 2015.  Average broadband speeds will increase by between 15 and 25 per cent.  This average obscures significant differences between households: in many markets the top 10 per cent of homes may have 10 times or greater the average speed of those in the bottom 10 per cent. The variation in speed has major implications for the audience for any online service, whether they are consumer or enterprise. 


Notes to editors
For a full copy of the report (launched on Tuesday, 13th January 2015) with all of the Deloitte predictions please visit

The 2015 series of Predictions is the 14th edition of the report and has drawn on internal and external inputs from conversations with member firm clients, contributions from Deloitte member firms’ 7,000 partners and managers specialising in TMT, and discussions with industry analysts as well as interviews with leading executives from around the world.

About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited  (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press.

Member of Deloitte Touche Tohmatsu Limited.

Laura Parsons
Deloitte LLP
+44 (0) 20 7303 0885
+44 (0) 7826 952 940

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