Press releases

Deloitte comments on ONS retail sales figures

20 February 2015

Commenting on today’s ONS retail sales figures, Ian Geddes, UK head of retail at Deloitte, said:

“Today’s data shows signs of the first green shoots of recovery in the grocery market, which recorded both value - and perhaps more importantly volume growth - year on year following declines in December 2014. However, competition remains intense, as highlighted by retailers’ Christmas trading statements. In fact the real surprise in the January data is the largest decline in average store prices since 1997. While we would expect the January sales to have an impact, much of the decline was driven by the fall in the cost of fuel. Online sales grew by a solid 12% year-on-year with a particularly strong performance from food retailers, who recorded a 14.9% rise.

“In the household electricals category we can clearly see the lingering impact of Black Friday promotions. While value sales in November 2014 rose by 20.5% against a 17% decline the previous year, in January 2015 they rose by only 0.2% against 6.8% in January 2014. However, we will not be able assess the full impact of record Black Friday promotions across the whole of the retail sector until we start to see full year results.”


Notes to editors

About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press.

Member of Deloitte Touche Tohmatsu Limited.

George Parrett
Deloitte LLP
+44 (0) 20 7007 7285

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