Small business, big technology

In a world that is increasingly underpinned by cloud technologies, the key question to current or prospective start-up founders is whether you can afford to devote time, capital and management focus on building IT capabilities for a proposition that may change beyond belief in the fight for survival.

 

In a world that is increasingly underpinned by cloud technologies, there is a key question that current and prospective start-up founders need to answer. Can they afford to devote time, capital and management focus on building IT capabilities for a proposition that may change beyond belief in the fight for survival?

The problem
Small and Medium Businesses (SMBs) seeking to grow sustainably face three critical challenges:
Access to capital and skills as a start-up
Scalability and management control as the business grows rapidly
Optimisation and innovation as it becomes mature

Key findings
In this report, commissioned by Google, Deloitte found that SMBs using cloud technology to overcome their growth challenges grow 26% faster and deliver 21% higher gross profits. 80% of those surveyed believe cloud enable their business to scale and grow faster.

An infographic showing the impact that using Cloud Technology has on SMBs

Download the full report
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