Press releases

2020 January Transfer Window: Spending update from Deloitte’s Sports Business Group

24 January 2020

  • As of 1200hrs on 24th January 2020, Premier League gross spend in the January transfer window was £45m compared to £120m at the same point last season.
  • Total gross spend in the January transfer window last season was £180m and was the first time since 2012 that total gross spend had fallen in the January window.
  • This season’s January transfer window gross spend is anticipated to fall for the second consecutive year.
  • Premier League gross spend for the 2019/20 season totals £1.5bn (combining summer 2019 and January 2020 transfer windows). This is the second-highest ever gross spend by season since the introduction of the transfer window in January 2003. This compares to £1.4bn gross spend in the 2018/19 season.

Tim Bridge, director in Deloitte’s Sports Business Group, commented:

“For the second season in succession, Premier League clubs’ January transfer spending has been muted. This is largely driven by a perceived lack of value in the January transfer window encouraging clubs to focus their spend on the summer transfer window. Where required, clubs are more likely to adopt a short-term strategy in January, such as loan transfers, often with an option to buy, or the promotion of talent from their academies.

“This is evident in the fact that the 2019/20 season represents the second-highest ever seasonal spend since the introduction of the transfer window in 2003, despite one of the lowest January transfer window spends in recent years.

“With just over a week to go to transfer deadline day we still expect a considerable level of activity, largely in the form of loan transfers, but it is unlikely that we will see the same level of spend as experienced in recent years.”


Notes to editors

*Full analysis of the January transfer window will be published by Deloitte’s Sports Business Group on 1 February 2020*

Deloitte’s analysis of the 2019 summer transfer window can be viewed here.

About the Sports Business Group at Deloitte
Over the last 25 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at

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