Press releases

2022 January Transfer Window: Spending update from Deloitte’s Sports Business Group

24 January 2022

  • As of 1200hrs on 24th January 2022, Premier League clubs’ gross spend in the January transfer window stood at £105m, £80m higher than the £25m committed at the same point last season.
  • Spending in this season’s January transfer window has already surpassed the total gross spend in January 2021 (£70m).
  • With a week to go until the deadline, it is anticipated that spending in this window will rise further, although it is unlikely to reach pre-pandemic heights of c£200m or more.
  • Premier League gross spend for the 2021/22 season currently totals £1.25bn (combining Summer 2021 and January 2022 transfer windows). This spending to date is £100m lower than the final total gross spend in the 2020/21 season, which was, in turn, £285m lower than the 2019/20 season.

 Tim Bridge, director in Deloitte’s Sports Business Group, commented:

“In stark contrast to this time last year, we are seeing the beginnings of a recovery for January spending following the initial impact of the pandemic, with gross spend significantly greater than it was twelve months ago. This is largely driven by a handful of clubs that are looking to quickly upgrade their squads to improve their chances of Premier League survival or European qualification.

“It is likely that clubs in a perilous position in the league will continue to sign new players, pushing spending up further in this transfer window.

“With just over a week to go until the window closes, there may still be a considerable level of activity to come across the Premier League. The current situation is a unique one, with COVID-19 and AFCON absences currently leaving squads depleted and it may well be that clubs delay outgoing transfers until the final days of the transfer window. This will increase funds and squad spaces for clubs to bring in new signings only at the very end of the window.”

 

-Ends-

Notes to editors:

*Full analysis of the January transfer window will be published by Deloitte’s Sports Business Group on 1st February 2022*

Deloitte’s analysis of the 2021 summer transfer window can be viewed here.

About the Sports Business Group at Deloitte

Over the last 30 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at www.deloitte.co.uk/sportsbusinessgroup

About Deloitte

In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NSE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

For more information, please visit www.deloitte.co.uk

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