Press releases

Business Chemistry: Practical magic for crafting powerful work relationships

22 May 2018

A guide for helping shape interactions, team environments, and organisational cultures to elevate individual and collective performance

Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? “Business Chemistry: Practical Magic for Crafting Powerful Work Relationships” (Wiley; May 2018) by Kim Christfort and Suzanne Vickberg, helps answer these questions.

Based on extensive research and analytics, and years of proven success in the field, the Business Chemistry framework was developed to provide a simple yet powerful way to identify meaningful differences between people’s working styles. Launched in 2010 and profiled in a 2017 Harvard Business Review cover story, Business Chemistry explores the individual and collective power of four primary working styles: “Pioneers” who value possibilities and spark energy and imagination; “Guardians” who value stability and bring order and rigor; “Drivers” who value challenge and generate momentum; and “Integrators” who value connection and draw teams together.

Whether the goal is to raise your own level of performance, enhance customer engagement, or become a more effective leader, Business Chemistry offers practical ways to grasp different perspectives, recognise the value they bring, and determine what is needed to excel.

  • Manage and motivate different working styles by learning what kinds of interactions and working conditions hamper their potential, and what kinds unlock it.
  • Build empathy and stronger relationships by recognising key differences in how people work and what they need to thrive, then flexing your own style accordingly.
  • Foster productive interactions among team members, including helping opposite types work better together.
  • Mitigate conflicts in the workplace through understanding the four working styles and their tendencies.
  • Embrace diversity of thought on your team and harness it to improve your group’s performance, not undermine it.
  • Create powerful relationships with colleagues, customers and everyone else.

Deloitte developed the Business Chemistry® system to help provide insights about individuals and teams based on observable business behaviours. Business Chemistry draws upon the latest analytics technologies to reveal four scientifically based patterns of behaviour.

“The clients we work closely with in the UK to implement the Business Chemistry model value its impact in helping their workplace and boards to thrive,” said Dr. Jay Bevington, partner and board advisory practice lead at Deloitte UK. “It’s gratifying that this book will now allow people to discover the model for themselves, bring it into their own working day and introduce it to their teams. We have been using Business Chemistry for many years now and the model has really stood the test of the time. We look forward to seeing its influence grow further in the future.”

On any given day, professionals interact with many different types of people: some prefer diplomacy while others prefer frankness; some focus on the big picture and others hone in on the details; and some work methodically and others rapidly. Business Chemistry addresses how to embrace differences and unite across them.

“One of our goals in writing this book was to shed light on the untapped potential that exists within many organisations, and provide people with a means to activate it,” said Kim Christfort, managing director, Deloitte LLP, and national managing director of Deloitte’s Greenhouse Experience. “And of course, we wanted to practice what we preach by infusing this book with elements that will appeal to different types — not only practical strategies and relevant data, but also colourful stories, evocative images and some humour too.”

The book offers suggestions for creating better business chemistry with colleagues; techniques for managing, motivating, and influencing different types of people; strategies for earning their trust and respect; and ideas for leading teams so that everyone can excel and deliver their best performance.


Notes to editors

About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

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