Deloitte comments on ONS retail sales has been saved
Deloitte comments on ONS retail sales
17 January 2020
Commenting on today’s ONS retail sales figures, Ian Geddes, head of retail at Deloitte, said:
“Today’s ONS sales data for December 2019 paints a picture of tough trading conditions for retailers in the run up to Christmas, with fourth quarter sales down on 2018. This follows a difficult year, with high levels of promotional activity.
“The lead up to Christmas saw retailers discounting much earlier and heavier than previously seen. Deloitte data revealed average discounts reached 47% by Christmas Eve, and 52.8% on Christmas day itself; 0.7% deeper than last Christmas. However, the ONS data also suggests that cautious consumers bought less.”
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