Press releases

Deloitte comments on ONS retail sales

17 January 2020

Commenting on today’s ONS retail sales figures, Ian Geddes, head of retail at Deloitte, said:

“Today’s ONS sales data for December 2019 paints a picture of tough trading conditions for retailers in the run up to Christmas, with fourth quarter sales down on 2018. This follows a difficult year, with high levels of promotional activity.

“The lead up to Christmas saw retailers discounting much earlier and heavier than previously seen. Deloitte data revealed average discounts reached 47% by Christmas Eve, and 52.8% on Christmas day itself; 0.7% deeper than last Christmas. However, the ONS data also suggests that cautious consumers bought less.”


Notes to editors

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