Press releases

Deloitte comments on Premier League TV rights announcement

14 February 2018

Commenting on the Premier League TV rights announcement, Austin Houlihan, director in Deloitte’s Sports Business Group, said:

“These deals reconfirm the Premier League’s position as the world’s most popular league in the world’s most popular sport. The value of live domestic rights for the current cycle are already £1bn per season greater than they were five years ago, and have risen by 70% in each of the previous two auctions.
“The fact that the value of live domestic rights will remain at a very healthy premium to those for any other football league from 2019 through to 2022 emphasises that the Premier League provides highly sought after premium content for media platforms.

“The continuing world leading levels of broadcast revenue will allow Premier League clubs to continue to benefit from a virtuous circle. Clubs are able to acquire some of the world’s best playing talent, while also investing in stadium improvements and other long-term projects, which all contribute to driving audiences and overall revenue growth. This allows the Premier League to continue to secure strong domestic and international broadcast values, and retain its position as the world’s most popular sports league. The League already enjoys a revenue advantage of over £1.5bn over rival European leagues.

“The Premier League still has two packages remaining from its innovative tender. It remains possible that a non-traditional media company will acquire an exclusive domestic live rights package to one of the ‘big 5’ European football leagues. It will be fascinating to see how the process concludes.

“The Premier League has already secured 87% of the value currently generated for domestic live rights with two packages of a total of 40 games still remaining to be sold.

“The Premier League, as a media and entertainment product, is a significant export product for UK plc. We anticipate further growth in the value of the international broadcast rights, which already generate over £1 billion a season, when the majority of rights for the new cycle are tendered later in the year.”


Note to editors

About the Sports Business Group at Deloitte
Over the last 20 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at

About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

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