Deloitte survey shows India’s digital revolution continues
9 November 2015
- More than 8 in 10 people questioned now have ready access to a smartphone
- 71% of respondents say they would use in-store mobile payment facilities
- New data comes ahead of Prime Minister Modi’s UK visit and provides an insight into India’s current digital landscape for UK firms looking to invest in India
India’s digital revolution has continued in the past few years according to Deloitte’s Global Mobile Consumer Survey 2015, a multi-country online study of mobile phone users around the world. As part of the survey 2000 high earning urban professionals in India aged 18-45 were surveyed. 86% of those questioned say they now have ready access to a smartphone – up from 74% in 2013. 78% of smartphone owners check their phones within 15 minutes of waking up while more than half check within 5 minutes.
Laptop ownership is also on the rise with 80% of those surveyed now having access to a laptop - up from 74% in 2013.
Mobile Banking and e-Commerce
According to the research, phone owners in India are highly interested in in-store mobile payments and mobile money transfers. Given an option of in-store mobile payments, 71% said they would use the facility. 47% of respondents said that they use their smartphone to transfer money to another individual in the country at least once a week and half use their smartphone to pay a bill at least once a week.
The data comes ahead of the UK visit of Prime Minister Modi whose ‘Digital India’ initiative has been widely publicised. It provides companies looking to invest and trade in India with an insight into India’s current digital landscape and how it affects consumer behaviour.
Deepak Haria, leader of Deloitte UK’s India Services Group said: “The intensity of phone usage in India provides an important step for furthering Prime Minister Modi’s ambition of a ‘Digital India’. It also provides a significant head start in enabling financial inclusion, which will provide access to a host of basic financial services to all of India.”
Notes to editors
Read about Deloitte UK’s India Services Group
Learn more about the government’s digital India project
Read about the digital revolution in India for Telecoms
Explore the UK findings from the Mobile Consumer Survey 2015
The Indian data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country online study of mobile phone users around the world. The 2015 study comprises of 49,000 respondents across 30 countries and six continents.
Data cited in this press release are based on a sample of high earning urban professional aged 18-45. Fieldwork took place during June 2015 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte.
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.
Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.
The information contained in this press release is correct at the time of going to press.
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