Press releases

UK Millennials and Generation Z feel unsettled about the future

20 May 2019

  • Widespread economic and political pessimism among 17-36 year-olds
  • Globally only 26 per cent of respondents expect economic conditions in their countries to rally in the coming year
  • Despite pessimism, they remain hopeful about achieving their career ambitions
  • Businesses urged to embrace a multi-generational demographic or risk losing out on talent

Just 13 per cent of millennials (25 -36 year-olds) think the political and economic situation in the UK will improve over the next 12 months, according to the eighth annual Millennial Survey from Deloitte. Gen Zs (17-24 year-olds) are even less optimistic than their counterparts, with only 12 per cent believing the situation will improve.

Globally, only 26 per cent of respondents expect economic conditions in their countries to rally in the coming year, down from 45 per cent a year ago.

Altered aspirations and views of the workforce
Having children, buying homes and other traditional signals of adulthood do not top UK millennials’ list of priorities. Instead, nearly half (48 per cent) of millennials in the UK cited traveling the world as their top ambition, compared to 57 per cent globally. In the UK, only one in three have an ambition to make a positive impact on their local communities, compared to 46 per cent globally.

Looking to the next generation, in the UK Gen Zs aspire more than millennials to buy a home (59 per cent versus 46 per cent). Globally the figure is even higher with 73 per cent of global Gen Zs who aspire to buy their own home.

UK millennials’ opinions about businesses continues to diminish, as less than half (48 per cent) of respondents said businesses have a positive impact on society, down from 58 per cent in 2018. Globally, the figure also dropped from 61 per cent last year to 55 per cent this year.

Dimple Agarwal, partner and global leader for organisation transformation and talent at Deloitte, said: “Millennials’ and Gen Z’s trust in business has decreased, in part, because they believe that businesses focus solely on their own agendas rather than considering the consequences for society. Both generations want business not only to talk about purpose, but for it to become meaningful action.”

Forty four per cent of UK millennials and 65 per cent of UK Gen Zs say they expect to leave their employer within two years, and three in four millennials and Gen Zs would consider joining the gig economy, as flexible working continues to be a favourite for these generations. Nonetheless, millennials and Gen Zs remain hopeful with over half believing they will reach their career ambitions.

Agarwal added: “It is critical that businesses work harder to retain this talent by understanding their needs. Businesses should bolster their diversity and inclusion initiatives and create a culture that fuels millennials’ and Gen Zs’ creativity, providing them with fulfilling experiences. Priority should be placed on reskilling and training to keep this generation engaged.”

UK millennials generally expressed very low opinions of political leaders in the survey. Eighty per cent said political leaders are failing to have a positive impact on the world. Eighty six per cent of millennials also believe political leaders cannot be trusted.

Social media and technology: Friend or foe?
Along with declining trust in governmental institutions, trust in traditional media is low among millennials. Only 17 per cent of UK respondents and 15 per cent of global respondents expressed trust in the media as a reliable source of information.

Agarwal continued: “As millennials and Gen Zs look to gather information through alternative means, concerns about the impact of social media are also pervasive. Over half (51 per cent) of millennials admit they would be anxious if they could not check their social media for a day. However, 64 per cent of respondents in the UK and globally believe they would be physically healthier if they reduced social media consumption, and surprisingly nearly half (48 per cent) wish they could stop using it completely.”

As a result of online activity, respondents are more sceptical when it comes to cybersecurity. Three in four UK millennials are worried about being victims of online fraud and the security of the personal data that businesses hold. This comes as 67 per cent of millennials in the UK and 75 per cent globally, feel that they have no control over their personal data and how it is used.


Note to editors

About the survey:
The 2019 report is based on the views of 500 millennials questioned across the UK Millennials included in the study were born between January 1983 and December 1994. This report also includes responses from 301 Gen Z respondents in the UK. Gen Z respondents were born between January 1995 and December 2002. At a global level, it is based on the views of 13,416 millennials across 42 countries and 3,009 Gen Zs from 10 countries.

About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.

Please see for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

For more information, please visit

Member of Deloitte Touche Tohmatsu Limited

Did you find this useful?