Press releases

Summer transfer window: spending update from Deloitte’s Sports Business Group

24 August 2021

  • As of midnight on 24th August 2021, Premier League gross spend in the 2021 summer transfer window stood at £895m, according to analysis from Deloitte’s Sports Business Group.
  • At this point in the 2020 summer window, with one week to go before the window closed, Premier League clubs’ gross spend was £965m and ultimately reached £1.3 billion by the end of deadline day.
  • The volume of transfers remains relatively consistent with historic levels, with Premier League clubs’ so far having signed 118 players-in. When compared to the two previous summer windows, clubs remain on track to match or break the total number of transfers-in made in the 2019 and 2020 summer windows, where an average of 130 transfers-in were made.
  • Whilst volume remains high there has been a reduction in the number of transfers made with a value of over £25m. Ten transfers have been made with a reported value of over £25m, compared to 16 in total during the summer 2020 window.

Tim Bridge, director in Deloitte’s Sports Business Group, commented: “Going into the window, many expected muted spending but some high-profile deals have attracted great interest and the volume of transfers remains high. There can be no doubt that the financial pressures faced by clubs as a result of the COVID-19 pandemic have influenced activity, but some appear to have used it as an opportunity to find value in the market.

“A key metric to understand clubs’ overall approach will be the proportion of their estimated revenue spent on net transfers. Last year this totalled 19% and initial signs are that spending will be proportionally down this year, with the pandemic influencing clubs’ strategies.

“However, it’s worth noting that we still have a week to go before the window closes on the 31st August and there are still many deals to be done.”

-ENDS-

Notes to Editors

Deloitte’s Sports Business Group will provide a comprehensive analysis of this summer’s transfer window shortly after the window closes on the evening of 31st August 2021.

About the Sports Business Group at Deloitte
Over the last 30 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium / venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at www.deloitte.co.uk/sportsbusinessgroup

About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NSE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

For more information, please visit www.deloitte.co.uk.

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