Press releases

Summer transfer window: spending update from Deloitte’s Sports Business Group

1 August 2019

As of noon on 1st August, Premier League clubs’ gross player transfer spend in the 2019 summer transfer window was £850m, according to analysis from Deloitte’s Sports Business Group.

At the same time last year, Premier League clubs’ gross spend was £900m. Total spending by Premier League clubs reached £1.2bn in the summer of 2018, in what was the first pre-season transfer window deadline.

A notable emerging theme from this year’s summer transfer window has been the increased spending of La Liga clubs, passing the £1bn mark for the first time and setting a new league record. La Liga clubs’ spending could potentially break the Premier League’s record spend of £1.4bn, which was set in the 2017 summer transfer window.

With just one week to go until the deadline, Premier League clubs’ spending is likely to exceed £1bn, as they look to finalise their squads ahead of the 2019/20 season. Although the Premier League transfer window closes on 8th August, Premier League clubs will be able to continue to sell players to clubs in other leagues, with most transfer windows remaining open until 2nd September.

Total Premier League clubs’ gross player transfer spend in the January 2019 window was £180m, down from the record £430m in the January 2018 window.

Tim Bridge, director at Deloitte’s Sports Business Group, commented:

“Compared to the spending activity seen from certain clubs across Europe, Premier League clubs’ transfer spending appears to be more muted so far this summer.

“There are a number of reasons that are influencing this trend, including the strong performance of English sides in UEFA club competitions and the relative stability of the clubs competing at the top of the Premier League. Whilst other Premier League clubs are spending more actively, it is their European peers, particularly in Spain and Italy, who have been investing more heavily in this summer’s transfer window.

“This is particularly notable in Spain, where the relative financial security that will be provided by a new broadcast cycle, commencing this season, will result in increased revenue for La Liga clubs and a greater focus on squad investment.

“However, it is worth noting that there is still the potential for a lot more business to be done before the Premier League transfer window closes on the 8th August.”

Deloitte’s Sports Business Group will provide a comprehensive analysis of this summer’s transfer window on the evening of 8 August 2019.

End

Note to Editors

About the Sports Business Group at Deloitte
Over the last 25 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at www.deloitte.co.uk/sportsbusinessgroup

About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.

Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

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