Press releases

Summer transfer window: spending update from Deloitte’s Sports Business Group

1 August 2018

As of 31st July, the Premier League clubs’ gross player transfer spend in the 2018 summer transfer window was £900m, according to analysis from Deloitte’s Sports Business Group.

At the same time last year Premier League clubs’ gross spend was £920m, with £210m spent on deadline day and a total transfer window spend of £1.4 billion, both records.

This year’s summer transfer window deadline for the Premier League and the English Football League has been brought forward to 5pm on Thursday 9th August, in order to complete player purchases before the start of the 2018/19 season. With just nine days to go until the deadline, Premier League clubs need to spend over £530m in order to break last summer’s record. Premier League clubs will be able to continue to sell players to clubs in other leagues whilst their transfer windows remain open - 31st August for the majority of other European leagues.

Total Premier League clubs’ gross player transfer spend in the January 2018 window was £430m, breaking the previous record by £205m.

Tim Bridge, Director at Deloitte’s Sports Business Group, commented:
“The requirement for Premier League clubs to fulfil their playing squads ahead of the start of the 2018/19 season has spurred on clubs to make strategic investments in their on-pitch talent. This, in addition to the successful World Cup in Russia, which provided the perfect shop window for the world’s best footballers, has also encouraged spending.

“The Premier League is the most commercially successful football league in the world and the fact that clubs are generating record levels of revenues – expected to reach an aggregate of £5 billion across the 20 clubs in the 2018/19 season - and profits means that the level of player transfer spending is not surprising. Importantly, Premier League clubs are spending within their means.

“We expect to see further significant expenditure in the next week-and-a-half.”

Deloitte’s Sports Business Group will provide a comprehensive analysis of this summer’s transfer window on the evening of 9th August 2018.


Notes to editors

About the Sports Business Group at Deloitte
Over the last 25 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at

About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK's leading professional services firms.

The information contained in this press release is correct at the time of going to press.

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