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Managing the 'unmanageable'
Social media in a crisis
A question we are asked often is “how has social media changed crisis communication?” Social media is no longer new; Twitter and Facebook have both now been around for over a decade and are firmly part of the media environment. And yet, too many communication professionals still fear the prospect of responding to a crisis in the digital
- Social media isn’t always the right way to communicate in a crisis
- Great social media engagement in ‘peace time’ can be your downfall in a crisis
- Inform, don’t engage
- Listen hard, ignore much
- Protect your CEO: get them on social media
To find out more about these key principles, download the full report.