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Money-making bots: The legal threat destroying consumer trust

Customer satisfaction, trust and loyalty is front of mind for nearly every company in the world. What if there was a threat that could destroy that, simply by purchasing your products faster than anyone else and selling it for higher prices?

That is exactly what scalpers are doing and they are using highly sophisticated, often undetectable, bots to do it. The pandemic has impacted the supply of many products and pushed consumers to become increasingly comfortable purchasing online. This has created a huge market for scalpers who have now built up the scale and resources to operate like multi-national companies.

In this paper, we explore where this challenge has been faced before and the potential implications on your business and for your customers. We also talk about where we think the scalpers will go next and investigate what you can do to protect your business now and in the future.

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