Benchmarking executive management and organisational processes for FC Zenit St. Petersburg
The Deloitte Sports Business Group was commissioned by FC Zenit St. Petersburg to undertake a study examining the executive management and a number of key processes at a selection of Europe's leading football clubs.
We were asked by the club to benchmark five key business areas from a range of leading UEFA Champions League clubs.
We met with senior management at all the benchmark clubs to conduct consultations, focussing on supplementing what was publicly available with insight into the realities of the senior management operations at each club.
The findings of this, and the desktop research, were collated into eight club case studies. This was supplemented by additional work identifying the key findings, common traits and suggested best practice across each of the five areas.