Case studies

ATP Tour – Event host selection process

The Deloitte Sports Business Group was engaged to assist the ATP as it considered the potential to relocate the Nitto ATP Finals from its current location of The O2 in London, UK. Following an international tender process administered by Deloitte, the ATP Board announced the Finals would be moving to Turin, Italy from 2021.

The prestigious season-ending tournament is to be held at The O2 in London until 2020, where it has been staged to wide acclaim since 2009. The event has successfully established itself as one of the major annual sporting events worldwide, with more than 250,000 fans attending the event each year.

The tournament currently generates significant revenue, has a strong record of profitability and provides exceptional exposure to brands and organisations who choose to be associated with it. It is one of the most attractive sporting properties to come to the market in recent years.

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