Case studies

European Olympic Committees (EOC) - To assess the feasibility and financial viability of staging a European Games

Deloitte Sports Business Group was appointed by the European Olympic Committees (EOC) to assess the feasibility and financial viability of staging a European Games.

The games are a multisport single location event for European National Olympic Committees taking place every four years. Utilising our knowledge and experience of major events, we assessed the potential level of revenues and costs that could be derived from such a concept, as well as the potential business model for the Games. Our work supported the EOC’s considerations and negotiations with potential host cities, resulting in the inaugural European Games taking place in Baku in 2015.

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