Long-term commercial partnerships and International Federations – an inevitable match? has been saved
Long-term commercial partnerships and International Federations – an inevitable match?
Insight from Deloitte’s Sports Business Group
With the increasing trend towards sports properties securing long-term commercial partnerships, the Deloitte Sports Business Group considers what this means for International Federations (“IFs”) and some key factors to take into account before entering into such a partnership.
Multiple sports properties including IFs have entered long-term commercial partnerships. These partnerships include traditional sports marketing agencies as well as private equity and other external investors.
This article considers:
- Why should an International Federation consider a long-term commercial partnership?
- Who might the partner be and what commercial models are available?
- Key considerations for International Federations before entering a long-term strategic partnership
- What now for International Federations?
Deloitte Sports Business Group regularly advises International Federations considering entering a long-term commercial partnership and can assist IFs throughout this process, from identifying key strategic growth areas through to selection of a partner and contract negotiation.