Case studies

Stakeholder consultation

International Cycling Union (UCI)

In 2013, we were appointed by the UCI to conduct a wide-ranging stakeholder consultation process, entitled “A Bright Future for Cycling”. We designed online surveys for the general public and for the “cycling family” and over 6,350 responses were received. We also facilitated a series of working group meetings for key stakeholders.

The themes for these were split across four broad “pillars”; globalisation, anti-doping, the cycling calendar and riders. Our report set out eleven recommendations, all of which were accepted by the UCI Management Committee in June 2013.

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A Bright Future for Cycling

Read the Executive Summary

Christophe Hubschmid, Former General Director, International Cycling Union (UCI):


“Deloitte’s Sports Business Group helped us manage our landmark Stakeholder Consultation, ‘A Bright Future for Cycling’. Deloitte’s report provides a deep insight into the views of cycling’s stakeholders and will lay an important foundation for the future development of the sport. Deloitte's support helped to create a positive response amongst stakeholders. They contributed to the challenging project with a high degree of involvement, demonstrating a deep understanding of cycling's issues.”

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