Case studies

Strategic plan

West Indies Cricket Board (WICB)

Deloitte's Sports Business Group conducted a strategic review of the WICB to help realign its business model and operations. We reviewed the international cricket landscape including the commercial models and practices of other cricketing nations, producing key strategic recommendations.

We conducted consultations and workshops with WICB management to develop a wider strategic plan, supported by relevant benchmarks from other sports together with sport-specific recommendations.

Ernest Hilaire, Chief Exec, West Indies Cricket Board:


“The knowledge and expertise Deloitte brought to our strategic planning process played a critical part in setting the WICB’s strategic aims for the next five years. Their understanding of the international cricket landscape as well as experience in other sports was a hugely valuable source of information.”

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