Analytics in sport

Sports Business

Deloitte’s cutting-edge analytics capabilities present sports organisations with the opportunity to generate insights across the breadth of their business.

Making sense of your data

Your organisation holds an ever-increasing amount of data on your customers, your operations and the market as a whole. Those companies which can make sense of their data will be able to gain an advantage from their rivals by improving their business in line with emerging customer and market trends, controlling costs or producing better quality management information to inform decision making.

Our analytics proposition covers customer, workforce, risk and finance analytics.

From understanding the demographics and purchasing habits of your season ticket holders or members, to developing data visualisation tools providing the opportunity to interrogate the latest financials, the Sports Business Group will work closely with Deloitte’s specialist Analytics team to tailor a solution which meets your needs.

We have successfully delivered such projects to leagues, clubs and governing bodies across horse racing, football and rugby.