Competition and Calendar

Sports Business

We have an unparalleled track record of providing robust, evidence based, advice to understand the potential impact and support decision making on major developments to a sport’s competition structure and calendar.

Rights owners and event organisers are continually challenged to ensure competition structures and event calendars are able to balance the needs of its key stakeholders – including athletes, live event attendees, broadcast audiences and commercial partners.  

We have advised major rights owners of the implications of major structural changes to their sports, including the Association of Tennis Professionals (ATP), International Rugby Board (IRB), European Olympic Committees (EOC), International Cycling Union (UCI), International Basketball Federation (FIBA), English cricket, and Scottish Premier League (SPL)

We have extensive experience in supporting rights owners in understanding the key value drivers within their sport or event, the key interlinkages within their sport, identifying the opportunities for growth, the challenges in implementation.   

Crucially, our work typically is able to balance the understand the implications of any structural change or event development on [athlete welfare], whilst providing robust financial assessment of the net impact on the sport as a whole, and individual stakeholders.

Our assessment and analysis provides a robust and objective basis to inform and influence key stakeholders of the potential opportunities, challenges, and impacts of changes to existing competition and calendar structures, and/or development of new concepts.