Empty stadium seats


Maximising commercial assets

Sports Business

An increasingly commercial sports landscape presents significant opportunities and we have extensive experience in helping sports organisations make the most of their commercial assets.

Commercial development

The commercial development of sport continues at a tremendous pace, with sport remaining attractive to sponsors and customers alike. The challenge for organisations is in making sure they fully understand the commercial potential of their organisation as well as having a strategy to successfully exploit their commercial inventory.

Our deep understanding of the sports marketplace, developed through working with a wide range of sports stakeholders, coupled with our industry publications, makes us ideally suited to help you navigate the commercial landscape. Our team’s expertise in both the commercial and financial aspects of sport, coupled with our independent approach to commercial assistance, means that we will help you get a realistic and objective picture of the commercial potential of your business as well as identify practical and realistic initiatives to maximise it.

We have worked with clients from across the globe to develop commercial strategies, audit their commercial inventory as well as develop commercial collateral, all with the ultimate goal of increasing their commercial revenues.


How we can help

The ways in which the Deloitte Sports Business Group can help you include:

  • Comprehensive commercial asset inventory review
  • Operational review of commercial functions – including merchandising operations, sponsorship activation, and sponsorship sales
  • Performance review of commercial assets – including peer group benchmarking
  • Commercial strategy development