We work with rights owners, agencies, broadcasters and investors providing support to help optimise their media strategies in sport.
Within a rapidly evolving media environment, organisations operating in sport are increasingly required to be aware of key developments, develop and execute strategies which optimise their revenues. We have extensive experience in providing a flexible and tailored approach to meet the precise needs of organisations operating within sports media.
How we can help
Our work typically covers the following areas:
- Media strategy: working with rights holders, broadcasters or investors in developing their media strategy;
- Valuation: assisting rights owners or broadcasters in valuing media rights, through assessing current and historical performance, the rights and inventory available, competition and market dynamics for rights, and assessment and comparison of performance value relative to relevant benchmarks;
- Transaction advisory: market advice and due diligence in supporting investors or vendors in the acquisition, or sale sports rights and other sports media businesses;
- Digital development: support to assess the feasibility, practical application, and growth potential for new or existing digital initiatives within sport.
We support our work through a continually updated sports media resource, which tracks key media developments, underlying market dynamics, agreements and benchmark values.
Our advice is typically used by clients to sense check existing assumptions and formulate market strategy for optimising rights acquisition or distribution.