New business feasibility in the sports market

Sports Business

We help businesses to overcome hurdles to enter the sports market with their new products and services and grow their footprint in sport.

Our global network in sport, together with our independent and trusted advice, helps businesses to enter and build their presence and revenues in the sports market.

Our sports business specialists understand the commercial realities of what will sell in sport. Our clients range from small start-up businesses to major multi-national corporations with new products and services they want to introduce and build in sport.


Our assistance and value to clients includes:

  • Market feasibility assessment of new products and services;
  • Developing a business plan, including robust and realistic financial projections;
  • Identifying the prioritisation of time and resources to gain an effective return on investment;
  • Stakeholder analysis and opening the door to key stakeholders; and
  • Development of a go-to-market strategy and marketing collateral to sell the product in sport.