The leading force for change in sport: The next generation of fans, players and workforces

How the next generation of fans, players and workforces will impact the future of sport, according to the industry leaders getting us there.

Ahead of Leaders Week London, the Leaders Under 40 Advisory Board voted ‘the next generation of fans, players and workforces’ as the most impactful trend shaping the future of the sports industry.

With insights from a range of Leaders Under 40 alumni, this thought piece sets out how this trend is already impacting the future of the sports industry and how this will evolve in the decade ahead.

Published for Leaders Week London, this thoughtpiece includes:

  • A feature on how this trend will impact the sports industry in the future.
  • Perspectives from Leaders Under 40 alumni on how they are seeing younger generations approach sport differently.
  • Analysis on the expectations younger generations have on sustainability and how the sports industry is approaching this.
  • An overview on women’s sport, exploring how younger generations will expect a level playing field on the pitch and in the boardroom.

Key contacts

Timothy Bridge

Timothy Bridge


Tim is a Partner in the Sports Business Group, having qualified as a Chartered Accountant with a degree in French and Spanish. Tim works extensively with Governing Bodies, National Associations, Clubs... More

Zoe Burton

Zoe Burton


Zoe is a Director in Sports Business Group, with over 11 years experience advising CxOs on how to best use Technology & Digital to meet their business outcomes. Zoe leads Deloitte’s Sports Transformat... More

Lizzie Tantam

Lizzie Tantam

Assistant Director

Lizzie leads marketing and communications for Deloitte’s Sports Business Group – an award-winning advisor to the sports business market. In this role, she drives awareness of the Group’s work, knowled... More