Services

Transforming sport through Digital

Sports Business

Our range of services can help sports organisations understand their digital opportunities and then deliver scalable and monetised transformational solutions for sports businesses seeking to exploit cutting-edge digital market opportunities.

Our services are:

  • Digital Strategy and Planning: defining your digital ambition aligned to business objectives and opportunities;
  • Data Transformation: maximising the value of data by driving powerful insights from both your sports business' proprietary and external data sources;
  • Business Agility and ways of working: implementing agile working practices that facilitate rapid time-to-markets for new product offerings;
  • Digital Transformation: driving the implementation of your digital ecosystem across content management platforms, customer relationship management systems and more;
  • Innovation: defining new customer propositions that attract new audiences and increased revenue.

 

Digital Strategy and Planning

Defining your digital ambition aligned to business objectives and opportunities.

We are helping the sports industry to achieve new ways to innovate, to speed up delivery, to deliver more value, and ultimately unlock revenue and growth through Digital.

How we can help

  • As-Is Assessment: Understand your current digital ecosystem, from content to products to platforms, operating model and effectiveness.
  • Digital Strategy: Articulate the customer-centric digital strategy and narrative that can be used to take the appropriate stakeholders on the digital journey.
  • Customer Research: Carry out in-depth primary research with fans, players, workforce to understand what they want, and their digital expectations.
  • Commercialisation Strategy & Business Case: Identify the commercial opportunities of the digital transformation, this should include understanding how you would best commercialise new digital assets, build new technology / digital partnerships and increase revenue from existing or prospect sponsors. Identify the upfront investment required and forecast the return on investment based on the commercial strategy.
  • To-be technology architecture: Identify the appropriate technology capabilities and potential solutions that will enable the Digital Strategy to be delivered in the most effective and streamlined way.
  • Transformation Roadmap: Define the appropriate sequencing and prioritisation to achieve strategic digital objectives over a 1-2 year time period.
     

Data Transformation

Maximising the value of data by driving powerful insights from both your sports businesses proprietary and external data sources.

How we can help

  • 360 degree view of the customer: we can help implement the right data platforms to capture and aggregate the appropriate data.
  • Analytics: we can implement advanced analytics and insights to support the identification of customer behaviours to make intelligent business decisions.
  • Personalised Digital Experience: Fans expect a seamless digital experience as a minimum. Data underpins the ability to implement this.
     

Business Agility and ways of working

We implement agile working practices that facilitate rapid time-to-markets for new product offerings.

Help stand-up the appropriate digital capabilities to deliver a Digital Transformation, including people, process and culture. We implement agile working practices that facilitate the right speed, quality and value across the whole business.

How we can help

  • Changing Business Culture: we help our clients evolve from primarily undertaking ad-hoc digital projects to achieving synchronisation of their overall business model with a digital-first approach.
  • Increasing Speed to Market: by creating a coherent digital strategy, business operating models can be optimised for digital initiatives.
  • Operating Model: we help identify what digital skills and capabilities are required across the organisation to be a digital organisation.
     

Digital Implementation

Driving the implementation of your digital ecosystem across content management platforms, customer relationship management systems and more. We have expertise in delivering:

  • Salesforce
  • Mulesoft
  • Adobe
  • AWS
  • Google Cloud
  • SAP
  • Oracle
  • Workday
     

Innovation

We help sports organisations create and launch innovative products and services, fusing together customer insight, commercial rigour and design experience. This puts customers at the heart of the design process and a collaborative method builds momentum to launch.

Our extensive digital transformation experience and the customer-led design skills of our subsidiary, Market Gravity, we define new customer propositions that attract new consumers and create novel revenue streams. Our expertise helps clients to take big ideas to market quicker.

How we can help

  • Ideation: with our creative abilities we help our clients form large scale new ideas and shape them into coherent business plans and models.
  • Prototyping: we have extensive in-house prototyping services that can be used to trial new ideas within the market before mass roll out.

Key contact

Zoe Burton

Zoe Burton

Senior Manager

Zoe is a Senior Manager in Consulting, with over 9 years experience advising CEOs and CIOs how to best use Technology & Digital to meet their business outcomes. Zoe leads Deloitte’s Digital Transforma... More