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Mobile Consumer Survey 2017: The UK cut

State of the smart

The smartphone is a mere decade old, and with every year has become ever more integral to people’s lives. With each year, it has become more versatile, absorbing a growing range of functions, from communication to navigation, from breaking global news to memorising personal stories. And it is likely to be used even more intensively over the coming years, as its capability and utility continues to increase.

The seventh edition of Deloitte’s Mobile Consumer Survey: The UK Cut explores some of the key themes that this year’s survey has revealed, how they are affecting the mobile landscape today and likely to impact it in the next five years.

Key findings

  • 81% of smartphone owners were aware of at least one application that incorporates machine learning; 65% use at least one.
  • 91% of surveyed 16-75 year olds used their smartphone in the last day, but some devices such as VR headsets have never even been used.
  • 41% of respondents in a relationship think their partner uses their phone too much.
  • 19% of respondents use their phone often for business purposes outside of working hours.
  • 40% of smartphones were purchased online, compared to 34% in store
  • 47% of 16-17 year olds surveyed stream films and/or a TV series compared to 2% of 65-75 year olds.

Explore the full report

Visit Mobile Consumer online

Previous edition: Mobile Consumer Survey 2016

Smartphone penetration is approaching a peak, just nine years after the launch of the first full touchscreen smartphone. No other personal device has had the same commercial and societal impact as the smartphone, and no other device seems likely to. However, as the base nears a plateau, relentless innovation continues at device and network levels, leading to exciting times.

Explore the 2016 report

About the research

Deloitte’s seventh annual edition Mobile Consumer Survey provides unique insight into the mobile behaviour of nearly 53,000 respondents across 33 countries, with the sample for the UK covering 4,150 respondents aged 16-75.

Results for other countries are also available upon request.

For further information about this research, please contact: mobileconsumer@deloitte.co.uk

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